Scale Smart with AI-Powered Marketing Strategy & Execution

We help growing B2B companies build and transform their marketing operations with AI—accelerating growth without the overhead.

Margenta helps you work smarter, faster, and leaner.

We’re veteran marketing execs with 20+ years of experience scaling high-growth tech companies—we’ve done the hard stuff, and we know what actually drives demand and revenue.

We’ve built AI agents that automate the most time-consuming parts of marketing execution—designed to give lean teams real leverage.

Everything we offer is purpose-built for B2B SaaS startups and scaleups, with a deep understanding of your growth goals and constraints.

  • We don’t stop at advising—we build, run, and refine alongside you.

  • We audit your workflows, identify high-impact use cases for AI, and help you execute.

  • You get senior-level talent without the overhead of a full-time hire or a bloated agency retainer.

  • Whether you need a one-time audit or ongoing leadership, we meet you where you are and scale with you as you grow.

The Startup Guide to AI-Powered Marketing Campaigns

How to Scale Smarter, Move Faster, and Build Sustainable Growth

Start Smart. Scale Faster.

Our low-lift solutions help you explore, test, and implement AI-powered marketing systems quickly, clearly, and without the guesswork.

AI Marketing Audit

A fast, focused assessment of your marketing workflows, tools, and systems. We identify where AI can be implemented to save time, reduce costs, and unlock smarter execution.

For teams who know they should be using AI but aren’t sure where to start.

Plug-and-Play Toolkits

Built for busy teams and non-marketers alike, these ready-to-use AI-powered solutions help you move faster and smarter without deep technical or marketing expertise.

For lean teams ready to jumpstart their workflows and operations.

Quick-Start Strategy

One-week intensives designed to deliver actionable clarity. We work with your team to build an AI-enhanced strategy across key marketing channels—ready to implement from day one.

For founders and marketing teams who want a strategic game plan, fast.

Hands-On Support. AI-Enhanced Execution.

Our consulting services help brands scale smarter with senior-level leadership, intelligent systems, and no added headcount.

Fractional CMO & Strategy

Executive-level guidance to build and scale your marketing engine—including brand and positioning, GTM strategy, marketing org design, pipeline modeling, and KPI development.

Enhanced Content Marketing

End-to-end content strategy and production leveraging AI for efficiency while maintaining your brand voice. Includes content planning, design, creation, optimization, and distribution across channels.

Data-Driven Campaign Management

Full-service campaign design, implementation, and optimization across digital channels. Our AI-powered approach ensures maximum performance and continuous improvement.

AI-Powered Marketing Technology Expertise.

We work with industry-leading tools and platforms to deliver real results. Our expertise spans content generation, marketing automation, project collaboration, and analytics. We help teams build smarter systems that actually work.

Not sure if you’re using the right tools or getting the most from your stack? Our complimentary assessment identifies opportunities to optimize your marketing tech and uncover where AI can have the biggest impact.

About Us

Mairead Ridge

Co-Founder and Managing Partner | Fractional CMO | B2B SaaS Growth Advisor

Mairead Ridge is a marketing leader with 20+ years of experience helping B2B SaaS and AI companies build strong foundations and scale faster. Before co-founding Margenta, she led marketing at Aquant from Series A through Series C and 12x revenue growth. Prior to that, she led marketing at CrowdTwist, which was acquired by Oracle.

Mairead blends strategic depth with an outcome-focused mindset—crafting positioning that sticks, demand engines that convert, and brand stories that resonate. She also brings deep experience integrating AI into modern marketing workflows, helping startups use the right tools to scale efficiently without sacrificing creativity.

Michael Ardan

Co-Founder and Managing Partner | Brand & Marketing Strategist | B2B SaaS + Creative Advisor

Michael Ardan is a creative marketing leader with over two decades of experience helping early-stage companies scale efficiently. Before co-founding Margenta, he led brand marketing at Aquant, where he implemented automated workflows and AI tools that supported the company through multiple funding rounds and global expansion. Prior to that, he led brand and creative at CrowdTwist, which was acquired by Oracle.

With a background spanning tech, design, and advertising, Michael brings a unique perspective to B2B marketing—combining strategic operations, technology implementation, and a creative approach built for scale. He specializes in helping founders apply design thinking to build high-impact marketing engines that scale fast, delivering measurable revenue growth with startup-level resources.

Let’s Make Your Marketing Smarter.

We’ll help you find the right tools, strategies, and support without the overhead of a full in-house team.