Built by Strategists Who’ve Been in the Trenches
Hands-on strategy, creative execution, and AI-savvy systems built for companies that want to move faster and grow smarter.
Why We Started Margenta
We spent years working together inside fast-moving tech companies, leading brand, demand, and go-to-market strategy from early traction through acquisition.
As marketing evolved and AI tools began to reshape how work gets done, we kept seeing the same problem: lean teams and ambitious founders trying to grow with limited resources but no strategic partner built for this new era. So we created what we always wished existed.
Margenta is a modern consultancy designed to help you move faster, adapt smarter, and build a marketing engine that delivers real results through a mix of experience, creativity, and the right AI-enabled systems.
We partner with startups and growing teams in two ways:
Strategy and Leadership
Fractional CMO services and strategic consulting to align your brand, messaging, and marketing engine with your business goalswithout the cost of a full-time hire.
Execution and Enablement:
Hands-on audits, AI-powered toolkits, collaborative sprints, and content systems that help your team scale faster with less friction.
What We Believe
We believe modern marketing should be smart, scrappy, and built to scale. Strategy only matters when it drives action, and the right AI tools can unlock sharper insights and stronger creative. Founders shouldn’t have to choose between speed, clarity, or quality.
Mairead Ridge
Co-Founder and Managing Partner | Fractional CMO | B2B SaaS Growth Advisor
Mairead Ridge is a marketing leader with 20+ years of experience helping B2B SaaS and AI companies build strong foundations and scale faster. Before co-founding Margenta, she led marketing at Aquant from Series A through Series C and 12x revenue growth. Prior to that, she led marketing at CrowdTwist, which was acquired by Oracle.
Mairead blends strategic depth with an outcome-focused mindset—crafting positioning that sticks, demand engines that convert, and brand stories that resonate. She also brings deep experience integrating AI into modern marketing workflows, helping startups use the right tools to scale efficiently without sacrificing creativity.
Michael Ardan
Co-Founder and Managing Partner | Brand & Marketing Strategist | B2B SaaS + Creative Advisor
Michael Ardan is a creative marketing leader with nearly two decades of experience helping early-stage companies scale efficiently. Before co-founding Margenta, he led brand marketing at Aquant, where he implemented automated workflows and AI tools that supported the company through multiple funding rounds and global expansion. Prior to that, he led brand and creative at CrowdTwist, which was acquired by Oracle.
With a background spanning tech, design, and advertising, Michael brings a unique perspective to B2B marketing by combining strategic operations, technology implementation, and a creative approach built for scale. He specializes in helping founders apply design thinking to build high-impact marketing engines that grow quickly and deliver measurable revenue using startup-level resources.